Pure Match
Dating App
Role: Lead Designer, Product Manager, Co-Founder
Shaela Druyon (Design lead, Website designer, User Researcher, Copywriter, Graphic designer)
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Pure Match is an online dating app for a niche network of churches that wanted to find other like-minded Christians of a certain set of beliefs.
As the design lead, Shaela worked with her co-founder to manage the production of the app, focusing primarily on the UX/UI and website design. Eventually, she lead the development team to oversee product management completely and troubleshoot app issues after the app was published.
After 4 years working on the project, she left her active role in the company in 2021 to focus on her next endeavor.
Pure Match continues to make an average of $1,000/mo on the Apple app store, and slightly less on the Google Playstore.
Logo Selection: Made initial designs for the logo, and continued to work with designers to land on final logo, giving feedback to refine the design.
Website Design: Designed the app's informational website and connected it to a donation portal. Created custom graphics displaying app screenshots, branding guide, and Sketch design files for libraries and assets.
App UX/UI Design: Led a team of 2 other designers (one UX, one UI) to create wireframes and prototypes in Sketch, then Figma. Communicated with all other stakeholders and coordinated with the development team. Created app preview screens. Created all custom icons and graphics for app (navigation, shop, etc.)
The app has been live on the app stores for over 3 years, and makes an average of $1,000 monthly from its niche audience of subscribers.
It's resulted in several successful couples in that time, and one marriage within 2 years of the app's release.